The Twitter Commander
Cannon Hodge, 30, social media manager for Bergdorf Goodman

How I got here: I majored in English and got a job as a writer for Neiman Marcus, in Texas. I had a mentor there who told me, “Dallas is not the place for you,” and said I should interview at Bergdorf (which is owned by the same company) in New York City. I started off booking models and designer appearances. After I created our YouTube page in 2007, I was known as the resident geek. I realized how important social media would be.


My plugged-in, 24/7 day: Before I’m even out of bed, I’m checking Twitter. We’re on 13 platforms—Foursquare, Facebook, Twitter, Pinterest, Tumblr, Instagram, and so on—and I manage all of them, posting updates and photos and responding to customer-service questions. At the store I live-tweet or live-pin when a designer comes in, or I see new collections. Social media truly never stops. But I have a rule that when I’m with my friends and family, I keep my phone in my bag so I can give them my attention.

My go-to look: Cigarette pants or a long skirt with a blazer. My mobile “office” is a cross-body bag so I can go hands-free and be on my phone, Instagram-ing.

My advice for breaking in to fashion: Handwrite thank-yous after interviews! (Mail them; don’t send emails.) Be willing to start at the bottom. You’re not going to have a shining moment right away. Stay late and volunteer to do less glamorous projects. The fashion industry is hard work.


Stressed? Smile anyway, says Hodge. “Graciousness never hurts.”


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Designers Carly Cushnie (L) and Michelle Ochs pose backstage at the Cushnie Et Ochs Project Spring 2012 fashion show during Mercedes-Benz Fashion Week at Milk Studios on September 8, 2011 in New York City. 
The Designers
Carly Cushnie, 28, and Michelle Ochs, 27, cofounders of Cushnie et Ochs

How we got started: We launched our line right out of design school, with under $100,000! For the first collection, we worked 12-hour days for months. —C.C.


Our advice for breaking in to fashion: Intern! We interned all during school, and it made us pay attention to production, like which fabric mills to use. —M.O.

Unexpected challenges: Everyone—even our parents—told us not to go out on our own right out of school. We started the collection without telling them so we could show we were serious. And because we’re younger than everyone we work with, we’re extra professional: organized, on time, in a pencil skirt and button-down. —M.O.

Our workday: We order fabrics and go to fittings, pricing meetings. Designing is actually a small part of what we do. I sketch on nights and weekends. —C.C.

A misconception: That fashion people don’t eat! Once, we ordered dinner for the staff, and the caterer sent salads. We need steak, potatoes, mac and cheese! —M.O.

To score a fashion gig, “show your unique aesthetic,” say  Cushnie.


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Sarah Meikle - Giulietta - Front Row - Fall 2012 Mercedes-Benz Fashion Week
The Fashion Editor
Sarah Meikle, 43, fashion market director at Glamour

How I got here: In middle school I couldn’t wait for GlamourVogueSeventeen to show up in the mail. I got a BFA in photography, then a job in the photo department at Christie’s. From there, an art department job atGlamour, then a fashion assistant job, then promotions to where I am now!


My typical day: I go to designers’ showrooms, take photos, and meet with my team to discuss what trends we’re seeing. Then I create a bulletin board for each story and call in the clothes, shoes, and accessories we like. We work out looks, and the editor-in-chief reviews them all. (That whole process can take two months or more!) Twice a year I have Fashion Week—actually, it’s Fashion Month by the time we’ve seen shows in Milan, London, Paris, and New York.

My go-to look: I wear mostly black, white, and navy, so it’s easy to bring in a pattern or pop of color. As a fashion editor, I look for items that don’t scream a specific season, because people I know will recognize it.

My advice for breaking in to fashion: Intern. Even if it’s not fashion-related, doing something can help you find out what you like and don’t like. And it’s important to know everything that’s happening online, like street-style and shopping blogs.